Rated 5.0 on Google Reviews

Experience Iceland Like a Local

Personal guided tours through Iceland's most breathtaking landscapes. Small groups, authentic experiences, unforgettable memories with a guide who was born and raised here.

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Why Book With Us

Small Groups

Category 1: 1-4 pax
Category 2: 5-8 pax
Category 3: 9-16 pax

Local Expert

Born and raised in Iceland, I know every hidden gem

Hidden Gems

Secret spots most tourists never see

Flexible

We adapt to weather and your interests

Your Local Guide

Meet Your Guide

Born and raised in Iceland, I've spent my life exploring every corner of this incredible island. From hidden hot springs to secret waterfalls, I'll show you the Iceland that most tourists never see.

Every tour is personal, every experience authentic. When you travel with me, you're not just a customer — you're a guest.

Learn More About Me
5.0 Based on 5 reviews

What Our Guests Say

Teresa Garamella
Teresa Garamella
Google

Iceland, March 2025. Our tour guide Willy has made this incredibile journey even more great thank to his stories and knowledge. He showed us and explained us places that we couldn’t ever see by ourself without his help. Willy was always on time, he gave us suggestions about from which stores buy souvenirs. He recommended some of the best restaurants in Reykjavik. Iceland, together with Willy, was an unforgetful journey!

Jordan Kevin Magtaan
Jordan Kevin Magtaan
Google

We've visited Iceland four times, mostly basing ourselves in Reykjavík and we've tried availing of the services of many, different tour companies. Embracing Iceland is definitely one of the best and most professional ones. We booked a private, March 2024, half-day Reykjanes peninsula tour directly through them and leading up to the trip, Vilhjálmur has been fantastic at communicating. On time on the day of our tour, we departed from Reykjavík and throughout the trip, Vilhjálmur demonstrated how knowledgeable he is. We got to see a really gorgeous, ortherworldly part of Iceland in a very comfortable vehicle, including the newly formed and still steamy lava fields near the Blue Lagoon from the previous month's volcanic eruption. We really enjoyed the bonus stops too and the scenic detour back to the capital. I only have positive things to say about Embracing Iceland and we'll definitely book tours with them again!

Todd Seelig
Todd Seelig
Google

Vilhjalmur was great. His knowledge of Iceland and his personality made our trip such a fun and educational trip. We actually stayed another day and booked him a second day because it was such a fabulous tour and we customized our second day. I highly recommend this company. If you’re going to Iceland, don’t waste your time with larger tours. Once in a lifetime experience…

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