Private Guided Tours in Iceland

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We welcome you to Iceland, our beautiful country

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Travel in comfort on our luxury 4X4 jeeps

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Choose private tour with your family or friends

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Discover the Greatest Attractions in Iceland

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The most popular tour: Golden Circle

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Are you travelling to Iceland?  - Let us help you to find your adventure 

Travel comfortably in Iceland

Experience the luxury of having your own personal guide, a private transportation, and a skilled chauffeur exclusively to your small group. The beauty of a private trip with a friendly driver is that you are able to adjust your itinerary as you go. Explore the finest destinations and experience Iceland's beautiful nature. Reserve your tour and activities with our certified local guide who will lead you on an unforgettable Icelandic adventure. Browse through our website for inspiration or allow us to customize your tour to suit your preferences. Contact us for more information; we're here to assist you.

Tailor made tours

If you prefer privacy and flexibility during your day tour, allow us tailor your tour.? Travel in luxury with an experienced chauffeur who is local and certified travel guide. Trust us to bespoke your own day tour, or simply ask us to prepare an holistic agenda for you during your stay in Iceland, based on your preferences. Contact us for more details

Airport pick up

If you arrive early morning to Keflavik International Airport, use the opportunity to go to the Blue lagoon until your check in time in the afternoon. Or visit Geothermal sites at Reykjanes peninsula on the way to Reykjavik
Layover tours

Transatlantic journey with a stopover in Iceland. Lot of passengers who choose Icelandair as their carrier have the option to add stopover in Iceland to their journey, at no additional airfare. This gives you an opportunity to see some of the most popular destination on either a day tours or half a day tours.

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Cruise Ship Excursions

Great Excursions for Cruise Ship Passengers in Reykjavik:

We can offer cruise ship passengers private small group of 4 and up to 16 passengers, a better travel experience, and much more flexibility which will be based on passenger preferences. We can customize the trip based on time available. Tours can take from few hours up to a whole day of 8-10 hours. Don’t hesitate to contact us, and we will send you proposal based on your preferences.

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Reviews from Google

Private Day tours, Embracing Iceland
Private Day tours, Embracing Iceland
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Mark BerlingMark Berling
03:09 08 Oct 24
Vilhjalmur is the ultimate professional when it comes to creating and taking you on a guided tour of Iceland. His knowledge, passion and dedication gave me an unforgettable trip. I highly recommend anyone taking a trip to Iceland check out these tours.
Megan DMegan D
18:13 31 Jul 24
My husband and I had an incredible experience with Embracing Iceland (July, 2024). I booked 2 private tours with them (communication via Email) and everything from the planning to the efficiency was seamless (definitely worth the price!!). They are able to tailor your tour to your needs and interests. Both guides (Vilhjalmur & Einar) are Iceland/Reykjavik locals who are extremely knowledgeable and well educated. I think their English was better than mine. We talked about many aspects of Iceland, including economics, politics, social construct, history, geography/geology, sustainable energy, and more!Tour #1: Pickup from the airport at 7:15am, day tour of the Reykjanes Peninsula with Blue Lagoon, with dropoff at our Reykjavik hotel.Tour #2: Pick up at our Reykjavik cruise terminal, day tour of Golden Circle with Secret Lagoon, dropoff at our airport hotel.We learned so much and valued their enthusiasm and flexibility. I sprained my ankle during the middle of my trip to Iceland and Vilhjalmur was so helpful with finding a medical supply store so I could buy crutches before starting our day tour.I recommend Embracing Iceland to anyone interested in a personalized experience seeing the sites and learning about Iceland from a local. Even if you have been to Iceland before, I'm sure they could create a tour for you of unique locations and destinations beyond the typical sites.
Jenna NeubauerJenna Neubauer
00:08 07 Apr 24
Willy provided us with a great customized tour of the Golden Circle and the geothermal power plant. He is very knowledgeable about history, geology, and geothermal power. Highly recommend.
Fahad MohamedFahad Mohamed
22:21 16 Mar 24
William is amazing and helps his customers with the most amazing tours!!
Jordan Kevin MagtaanJordan Kevin Magtaan
17:08 16 Mar 24
We've visited Iceland four times, mostly basing ourselves in Reykjavík and we've tried availing of the services of many, different tour companies. Embracing Iceland is definitely one of the best and most professional ones.We booked a private, March 2024, half-day Reykjanes peninsula tour directly through them and leading up to the trip, Vilhjálmur has been fantastic at communicating. On time on the day of our tour, we departed from Reykjavík and throughout the trip, Vilhjálmur demonstrated how knowledgeable he is.We got to see a really gorgeous, ortherworldly part of Iceland in a very comfortable vehicle, including the newly formed and still steamy lava fields near the Blue Lagoon from the previous month's volcanic eruption. We really enjoyed the bonus stops too and the scenic detour back to the capital.I only have positive things to say about Embracing Iceland and we'll definitely book tours with them again!
Todd SeeligTodd Seelig
00:21 22 Jan 24
Vilhjalmur was great. His knowledge of Iceland and his personality made our trip such a fun and educational trip. We actually stayed another day and booked him a second day because it was such a fabulous tour and we customized our second day. I highly recommend this company. If you’re going to Iceland, don’t waste your time with larger tours. Once in a lifetime experience…
Alain C.J. de LotbinièreAlain C.J. de Lotbinière
14:05 25 Aug 23
Excellent guide whose knowledge far surpassed our expectations. I highly recommend him to anyone who is looking for a day trip adventure.
Jason HendrenJason Hendren
14:57 10 Jul 23
A wonderful tour operator. We used this company for several days and they helped us plan the days in between. We did hiking and tours in museums and have a wonderful time and everything was catered to us.
D MD M
18:13 03 Jul 23
5 of us went on a week's tour during June/July 2023 around Iceland with Vilhjálmur. A very nice, friendly guide whose stories of Icelandic folklore and a terrific knowledge of geology meant that he could explain his country to us. The inclusion of several 'extra visits' during the journey created a totally unforgettable experience. Thank you for sharing your country with us
Joseph BrysonJoseph Bryson
17:11 27 Oct 22
We took a day tour with Vilhjalmur in Aug. He was a great guide. He has a background in geology so he was really good at explaining Iceland's natural resources. He was very accommodating and his tour ended up being our Iceland highlight with a hike to see the active volcano. I cannot say enough good things about this day and our guide.
Laura WaddellLaura Waddell
22:13 09 Aug 22
Our private day tour with Vilhjalmur was beyond amazing. We planned to visit the Highlands but at the last minute requested a change of itinerary. After making some phone calls to ensure our request was feasible, Vilhjalmur accommodated our request and created an entire day tour that incorporated his extensive knowledge and insight of Iceland and its geothermal wonders. Vilhjalmur gave a running educational and interesting commentary as we traveled and hiked to our requested destination, and answered all of our questions with patience. He kept us safe as we hiked (note that the hiking was at our request), making sure all 7 of us were on the trail and able to keep up. We absolutely loved our day with Vilhjalmur and highly recommend his service to anyone visiting Iceland. I can’t imagine a better guide.
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Mark BerlingMark Berling
03:09 08 Oct 24
Vilhjalmur is the ultimate professional when it comes to creating and taking you on a guided tour of Iceland. His knowledge, passion and dedication gave me an unforgettable trip. I highly recommend anyone taking a trip to Iceland check out these tours.
Megan DMegan D
18:13 31 Jul 24
My husband and I had an incredible experience with Embracing Iceland (July, 2024). I booked 2 private tours with them (communication via Email) and everything from the planning to the efficiency was seamless (definitely worth the price!!). They are able to tailor your tour to your needs and interests. Both guides (Vilhjalmur & Einar) are Iceland/Reykjavik locals who are extremely knowledgeable and well educated. I think their English was better than mine. We talked about many aspects of Iceland, including economics, politics, social construct, history, geography/geology, sustainable energy, and more!Tour #1: Pickup from the airport at 7:15am, day tour of the Reykjanes Peninsula with Blue Lagoon, with dropoff at our Reykjavik hotel.Tour #2: Pick up at our Reykjavik cruise terminal, day tour of Golden Circle with Secret Lagoon, dropoff at our airport hotel.We learned so much and valued their enthusiasm and flexibility. I sprained my ankle during the middle of my trip to Iceland and Vilhjalmur was so helpful with finding a medical supply store so I could buy crutches before starting our day tour.I recommend Embracing Iceland to anyone interested in a personalized experience seeing the sites and learning about Iceland from a local. Even if you have been to Iceland before, I'm sure they could create a tour for you of unique locations and destinations beyond the typical sites.
Jenna NeubauerJenna Neubauer
00:08 07 Apr 24
Willy provided us with a great customized tour of the Golden Circle and the geothermal power plant. He is very knowledgeable about history, geology, and geothermal power. Highly recommend.
Fahad MohamedFahad Mohamed
22:21 16 Mar 24
William is amazing and helps his customers with the most amazing tours!!
Jordan Kevin MagtaanJordan Kevin Magtaan
17:08 16 Mar 24
We've visited Iceland four times, mostly basing ourselves in Reykjavík and we've tried availing of the services of many, different tour companies. Embracing Iceland is definitely one of the best and most professional ones.We booked a private, March 2024, half-day Reykjanes peninsula tour directly through them and leading up to the trip, Vilhjálmur has been fantastic at communicating. On time on the day of our tour, we departed from Reykjavík and throughout the trip, Vilhjálmur demonstrated how knowledgeable he is.We got to see a really gorgeous, ortherworldly part of Iceland in a very comfortable vehicle, including the newly formed and still steamy lava fields near the Blue Lagoon from the previous month's volcanic eruption. We really enjoyed the bonus stops too and the scenic detour back to the capital.I only have positive things to say about Embracing Iceland and we'll definitely book tours with them again!
Todd SeeligTodd Seelig
00:21 22 Jan 24
Vilhjalmur was great. His knowledge of Iceland and his personality made our trip such a fun and educational trip. We actually stayed another day and booked him a second day because it was such a fabulous tour and we customized our second day. I highly recommend this company. If you’re going to Iceland, don’t waste your time with larger tours. Once in a lifetime experience…
Alain C.J. de LotbinièreAlain C.J. de Lotbinière
14:05 25 Aug 23
Excellent guide whose knowledge far surpassed our expectations. I highly recommend him to anyone who is looking for a day trip adventure.
Jason HendrenJason Hendren
14:57 10 Jul 23
A wonderful tour operator. We used this company for several days and they helped us plan the days in between. We did hiking and tours in museums and have a wonderful time and everything was catered to us.
D MD M
18:13 03 Jul 23
5 of us went on a week's tour during June/July 2023 around Iceland with Vilhjálmur. A very nice, friendly guide whose stories of Icelandic folklore and a terrific knowledge of geology meant that he could explain his country to us. The inclusion of several 'extra visits' during the journey created a totally unforgettable experience. Thank you for sharing your country with us
Joseph BrysonJoseph Bryson
17:11 27 Oct 22
We took a day tour with Vilhjalmur in Aug. He was a great guide. He has a background in geology so he was really good at explaining Iceland's natural resources. He was very accommodating and his tour ended up being our Iceland highlight with a hike to see the active volcano. I cannot say enough good things about this day and our guide.
Laura WaddellLaura Waddell
22:13 09 Aug 22
Our private day tour with Vilhjalmur was beyond amazing. We planned to visit the Highlands but at the last minute requested a change of itinerary. After making some phone calls to ensure our request was feasible, Vilhjalmur accommodated our request and created an entire day tour that incorporated his extensive knowledge and insight of Iceland and its geothermal wonders. Vilhjalmur gave a running educational and interesting commentary as we traveled and hiked to our requested destination, and answered all of our questions with patience. He kept us safe as we hiked (note that the hiking was at our request), making sure all 7 of us were on the trail and able to keep up. We absolutely loved our day with Vilhjalmur and highly recommend his service to anyone visiting Iceland. I can’t imagine a better guide.
Mark BerlingMark Berling
03:09 08 Oct 24
Vilhjalmur is the ultimate professional when it comes to creating and taking you on a guided tour of Iceland. His knowledge, passion and dedication gave me an unforgettable trip. I highly recommend anyone taking a trip to Iceland check out these tours.
Megan DMegan D
18:13 31 Jul 24
My husband and I had an incredible experience with Embracing Iceland (July, 2024). I booked 2 private tours with them (communication via Email) and everything from the planning to the efficiency was seamless (definitely worth the price!!). They are able to tailor your tour to your needs and interests. Both guides (Vilhjalmur & Einar) are Iceland/Reykjavik locals who are extremely knowledgeable and well educated. I think their English was better than mine. We talked about many aspects of Iceland, including economics, politics, social construct, history, geography/geology, sustainable energy, and more!Tour #1: Pickup from the airport at 7:15am, day tour of the Reykjanes Peninsula with Blue Lagoon, with dropoff at our Reykjavik hotel.Tour #2: Pick up at our Reykjavik cruise terminal, day tour of Golden Circle with Secret Lagoon, dropoff at our airport hotel.We learned so much and valued their enthusiasm and flexibility. I sprained my ankle during the middle of my trip to Iceland and Vilhjalmur was so helpful with finding a medical supply store so I could buy crutches before starting our day tour.I recommend Embracing Iceland to anyone interested in a personalized experience seeing the sites and learning about Iceland from a local. Even if you have been to Iceland before, I'm sure they could create a tour for you of unique locations and destinations beyond the typical sites.
Jenna NeubauerJenna Neubauer
00:08 07 Apr 24
Willy provided us with a great customized tour of the Golden Circle and the geothermal power plant. He is very knowledgeable about history, geology, and geothermal power. Highly recommend.
Fahad MohamedFahad Mohamed
22:21 16 Mar 24
William is amazing and helps his customers with the most amazing tours!!
Jordan Kevin MagtaanJordan Kevin Magtaan
17:08 16 Mar 24
We've visited Iceland four times, mostly basing ourselves in Reykjavík and we've tried availing of the services of many, different tour companies. Embracing Iceland is definitely one of the best and most professional ones.We booked a private, March 2024, half-day Reykjanes peninsula tour directly through them and leading up to the trip, Vilhjálmur has been fantastic at communicating. On time on the day of our tour, we departed from Reykjavík and throughout the trip, Vilhjálmur demonstrated how knowledgeable he is.We got to see a really gorgeous, ortherworldly part of Iceland in a very comfortable vehicle, including the newly formed and still steamy lava fields near the Blue Lagoon from the previous month's volcanic eruption. We really enjoyed the bonus stops too and the scenic detour back to the capital.I only have positive things to say about Embracing Iceland and we'll definitely book tours with them again!
Todd SeeligTodd Seelig
00:21 22 Jan 24
Vilhjalmur was great. His knowledge of Iceland and his personality made our trip such a fun and educational trip. We actually stayed another day and booked him a second day because it was such a fabulous tour and we customized our second day. I highly recommend this company. If you’re going to Iceland, don’t waste your time with larger tours. Once in a lifetime experience…
Alain C.J. de LotbinièreAlain C.J. de Lotbinière
14:05 25 Aug 23
Excellent guide whose knowledge far surpassed our expectations. I highly recommend him to anyone who is looking for a day trip adventure.
Jason HendrenJason Hendren
14:57 10 Jul 23
A wonderful tour operator. We used this company for several days and they helped us plan the days in between. We did hiking and tours in museums and have a wonderful time and everything was catered to us.
D MD M
18:13 03 Jul 23
5 of us went on a week's tour during June/July 2023 around Iceland with Vilhjálmur. A very nice, friendly guide whose stories of Icelandic folklore and a terrific knowledge of geology meant that he could explain his country to us. The inclusion of several 'extra visits' during the journey created a totally unforgettable experience. Thank you for sharing your country with us
Joseph BrysonJoseph Bryson
17:11 27 Oct 22
We took a day tour with Vilhjalmur in Aug. He was a great guide. He has a background in geology so he was really good at explaining Iceland's natural resources. He was very accommodating and his tour ended up being our Iceland highlight with a hike to see the active volcano. I cannot say enough good things about this day and our guide.
Laura WaddellLaura Waddell
22:13 09 Aug 22
Our private day tour with Vilhjalmur was beyond amazing. We planned to visit the Highlands but at the last minute requested a change of itinerary. After making some phone calls to ensure our request was feasible, Vilhjalmur accommodated our request and created an entire day tour that incorporated his extensive knowledge and insight of Iceland and its geothermal wonders. Vilhjalmur gave a running educational and interesting commentary as we traveled and hiked to our requested destination, and answered all of our questions with patience. He kept us safe as we hiked (note that the hiking was at our request), making sure all 7 of us were on the trail and able to keep up. We absolutely loved our day with Vilhjalmur and highly recommend his service to anyone visiting Iceland. I can’t imagine a better guide.
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Other Reviews / messages

June 2024
Rochelle Longval
Vilhjalmur
Thank you for sharing your passion for your country and geothermal with us. You Rock !
June 2024
Rob Harris
William
It was great to share 2.5 days with you in the beautiful Iceland countryside. Thanks for sharing the history and humor !!
May 2024
Elisabeth
Dear Villi
Thank you so much for showing us your beautiful country. Your concern and attentiveness were so much appreciated. Liz and Concetta p.s. we will always "follow you"
April 2024
Ellen
Dear Villi
Thank you for making this trip extraordinary! You went beyond with your knowledge & concern for our safety. Sincerely Ellen
November 2023
Ann
Vilhjalmur
Thank you for the most amazing tour. Anyone can be knowledgeable, but to be expressive and explain so well is a gift. You also went above and beyond for everyone. Again thanks for making our tour so special. Fondly Ann
October 2023
Nadalina
Dear Villi
Thank you for showing me and my family around Iceland sharing part of Icelandic culture. The natural beauty in Iceland is incredible. I feel like I could come 1000 times and still not learn everything. You are a super awesome tour guide. I hope you spend a lot of time in nature with your family. Takk kærlega fyrir Nadalina
November 2022
Rhianna
Dear Vilhjalmur
Thank you for being such a friendly host and wonderful tour guide. We have truly valued you knowledge and expertise and we will never forget exploring such a beautiful country! Rhianna, Ellen, Rachel
November 2022
Lois Braun
Vilhjalmur
Thank you for everything you did to make this a great experience for us. You kept us safe. You added many "extras" to the trip. I'll never forget you effort to try to see the Northern Lights Many thanks Lois Braun
October 2022
Jorge & Kellie
Great tour!
Vilhjalmur, the "Foss" (waterfall) boss Thank you for all of your wonderful knowledge, great sense of humors & a safe travelling's. ❤️❤️ Jorge & Kellie
October 2022
Julie & Loren
Out best tour guide
We took a day tour with Vilhjalmur in Sept. 2022. You taught us so much about Iceland with your vast knowledge. Thank you heaps for keeping us safe and for your patience and kindness. With much appreciation. From Julie & Loren

What is Iceland known for?

The country is mostly famous for being called the Land of Ice and Fire. The reason people choose to travel to Iceland is mainly due to its variety of stunning sceneries, natural wonders, the beautiful untouched nature. Also wonders like the waterfalls, green moss, red and black sand beaches, volcanos, glaciers, and glaciers lagoons. The rich cultural history, Norse Mythology, folklore, Icelandic horses. Another interesting fact is that renewable energy provides 100% electricity production in Iceland, 73% coming from hydropower and 27% from geothermal power.

Despite fearsome Viking ancestors 1100 hundred years ago, then the people have become a peace-loving nation. No army, and the police is not armed with weapons.

Abundance of waters and the fact that the country is situated in the mid-Atlantic ridge, Iceland has high temperature geothermal resources enabling us to heat up all our houses in an environmentally friendly manner. In other words, we do not use fossil fuels for energy production.

Overview more  

A glacier lagoon in front of Sólheimajökull outlet glacier

Recommended & must-see

Waterfalls: Gullfoss, Seljarlandsfoss, Skógafoss, Háifoss

Geothermal sites: Geothermal natural pools, Geothermal Power Plants, Geysir hot springs and others. Horticulture Friðheimar, Blue Lagoon, Swimming pools

History and Culture: Museums such as in Skógar, Árbæjar museums, The Settlement Exhibition, Reykjavik and The Settlement Center Borgarnes

Animals and wildlife: Puffins of Iceland, Icelandic horse, Icelandic Sheep, Icelandic Sheepdog, Reindeer (East Iceland), Whales, Artic fox, Seals, Artic Tern. Polar Beers occasionally visit Iceland travelling on icebergs

Landscape: Tectonic plates (Thingvellir), Lava fields covered with moss, Caves, Many amazing rock formations and mountains, Icelandic basalt columns, Iceland Rhyolite Mountains, Black sand beaches. Icelandic Glaciers, Fjords in Iceland, Diamond beach etc.

Wow more interesting moments

Golden Circle, Gullfoss during winter timeGullfoss the most famous attraction in Iceland

Iceland Destination Guide and Tours

Inspired by Iceland
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